The Datamax Thinking Blog

Vertical Marketing comes down to truly understanding and anticipating your clients’ every move. By going vertical, your clients can grow vertical and positively impact their bottom line.

Author Anthony T. Hinks is quoted as saying “it’s when you’re going vertical that you leave the other players standing.” The game of basketball, an athlete mid-dunk, may immediately come to mind. But these words very much apply to business.

Keeping your lease with the partner who delivered your IT solution or designed the structure and layout of your office print fleet is an excellent way to ensure you get the best service possible throughout the length of your contract.

You have multiple choices when it comes to leasing your copiers and other office equipment.

You already know many of the advantages of leasing (more on that below) – predictable budgeting and the ability to rapidly roll-out advanced technology at a fraction of what it would cost to buy that same technology.

While leasing is a great way to take advantage of technology, the wrong leasing partner can turn business nirvana into a nightmare of poor service, unexpected fees, and trapped into using technology that no longer meets your needs because of inflexible lease terms.

We believe that being a trusted partner is good for us and, more importantly, good for our customers.

How do you know when your copier service partner is REALLY capable of servicing your Canon copiers?

Do you have an “ego wall?”

Go into a doctor's office, lawyer, or some other highly-educated profession and in many offices you'll see proof of their expertise in the form of diplomas and certifications hanging on the wall. I lightheartedly think of those as “ego walls.”

In reality, professionals show off their qualification for a few reasons, including:

• Pride in the effort to achieve their educational and professional goals
• Proof that they know what the heck they're doing

My tongue-in-cheek way of thinking about these is as “ego walls” because there are some people who will put up any scrap of evidence to show expertise.

Regardless, all of those certifications and diplomas reflect work and effort to master skills. That's why we're extremely proud of our Canon ATSP recognition:

• We're proud of the achievement and work we put in for it
• It's proof that we know how to service Canon copiers (in fact, I think we're the best option to service, repair, and maintain Canon copiers in the Dallas/Fort Worth area)

You don't have to settle for poor copier repair and maintenance services.

Ever been to a restaurant and request something that isn’t on the menu? Or even just wanted to slightly adjust your order? Or wanted a Coke, but all they served was Pepsi products?

How often has the server been unhelpful – if not rude?

Some things just naturally go together — bread and butter, Batman and Robin, milk and cookies. What doesn't always go together is the service behind a business investment such as a digital copier or production printer.

Everything sounds great before the sale, but buyers are often left high and dry. At Datamax, our technical support professionals work hard, together with our manufacturers, such as Canon, to train and anticipate problems to support our product lines – and YOU! – after the sale. 

Finding a service company that combines excellent copier service support and expertise at a reasonable price feels like looking for a pot of gold.

Leprechauns are lucky.

Four-leaf clovers are lucky.

Companies looking for top-notch maintenance and service for their digital copiers and other office equipment often feel like they're looking for a four-leaf clover in the middle of a cornfield.

They can't find one.

Unlucky.

Especially if you bring someone in who claims expertise on the copier you need serviced, but really doesn't.

You can ignore change issues when introducing new technology and fail. Or you can focus on managing changes and training everyone on the new technology and processes and succeed.

People hate to change.

Change is hard. If you've ever tried to break a bad habit or start a healthy new one (we're all starting to think about resolutions for next year, right?); you know exactly what I'm talking about.

When it's time to improve your business' processes by adding new technology – anything from new process management software to CRM to digital copiers – changing employees' existing habits can be hard.

Do You Have Any Clue What You Need? Digital Copiers, Document Management, and Managed Networks

“Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”
The cat asked, “Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat, “it really doesn’t matter, does it?” 
― Lewis Carroll, Alice's Adventures in Wonderland

If you've spent any time on our website, you know we place a high value on assessments – we offer one on just about every page!

“Gratitude shifts your focus from what your life lacks to the abundance that is already present.” – Marelisa Fábrega

Thank you.

Two small words that mean so much.

As Thanksgiving is in two days, all of us here at Datamax are thankful to all of our Raving Fans. Even if you're not a Raving Fan (yet), but a regular reader of our blog – Thank you.

We are grateful for the many blessings we have. We're grateful for the trust all of our customers place in us to support your businesses.

They're just two simple words, but, from the bottom of our hearts: Thank you!

You could end up spending more and have productivity suffer in your business if you always opt for the cheapest copier you can find.

We're all price-sensitive as we try to meet our budgets (personally or in business) – what's the best deal? Where can I get it cheaper? Is this a good price?

Too many people think that they'll save money going with the cheapest copier that they “think” might match their needs.

Sometimes, these folks even get lucky and are right (even a blind squirrel finds a nut now and then); experiencing years of reliable service from the cheapest copier they could find. 

In my experience, that's the exception.