The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Go Vertical, Grow Vertical: 3 Rungs in the Vertical Market Ladder

Vertical Marketing comes down to truly understanding and anticipating your clients’ every move. By going vertical, your clients can grow vertical and positively impact their bottom line.

Author Anthony T. Hinks is quoted as saying “it’s when you’re going vertical that you leave the other players standing.” The game of basketball, an athlete mid-dunk, may immediately come to mind. But these words very much apply to business.

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