Local Leadership

David RhodesDavid Rhodes


Why Datamax? Datamax strives to be the best it can be so that it offers its customers a great partner to manage their Technology requirements. We want Raving Fans.

Days at Datamax:

About David

In 2012, David assumed the position of division president for Datamax of Texas. He started his career with Datamax of St. Louis as a field service technician in 1982. Through a dedication to excellent service and an eagerness to learn new technologies, David quickly rose through the ranks of the service department. In 1990 when Datamax of St. Louis expanded into the Dallas / Fort Worth market, David was selected to assist in starting up Datamax of Texas. As Datamax of Texas grew aggressively, David’s responsibilities also grew. He eventually became the vice president of operations, where he was responsible for the service department, administration department, and warehouse department.

In 2003, David once again took on a new challenge, and he assumed the position of division president for Datamax of Kansas City. For nine years, Datamax of Kansas City flourished under David’s leadership, so when an opportunity became available to return to Datamax of Texas as the division president, David followed his dream back to Texas. 

Home Town: St. Louis, Missouri

Free Time:  Spending time with family and friends, attending sporting events, and golfing 

Raving Fan of: St Louis Cardinal Baseball and St Louis Blues Hockey

Something Bigger:  Participating in the DatamaxCares Charity events

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Justin HuffakerJustin Huffaker

Vice President, Strategic Technology

Why Datamax? Datamax offers an opportunity to maximize a career in technology. Creativity, technical savvy, leadership, and a desire to make a difference are all key success factors.

Days at Datamax:

About Justin

Justin joined Datamax in 1998 with the responsibility for creating a professional services group to deliver technology solutions to North Texas companies. Before joining Datamax, Justin was a founding member of Canon USA’s professional services and technology solutions team. Based out of the headquarters office in New York, responsibilities included nationwide travel launching and developing solutions such as new raster image processors (RIPs), high-speed color copiers, and desktop color inkjet multi-function output devices intended for a broad range of markets and applications. Following his successful Canon experience, Justin was recruited to become a member of a second foundational effort with Minolta Corporation. Using vertical industry insight, advanced color experience, and technical knowledge, Justin was a key member of the team that launched Minolta’s first color multi-function output device into the production print marketplace.

Since joining Datamax, Justin has overseen several successful growth-oriented initiatives. These include starting a document management consulting practice, creating a document conversion group, developing a managed print services offering, and building a managed network services business. Beginning in the early 2000’s, Justin successfully guided the development and maturation of managed network services at Datamax, evolving from onsite service delivery to the current remote monitoring and management model focused on network performance, technology valuation, and customer outreach.

Justin earned a BA in Computer Science with minors in law from the University of California, San Diego.

Home Town: Longmont, CO

Free Time:  Hiking, camping, kayaking, motorcycles, jet skis, and photography

Raving Fan of: Yvon Chouinard, Kris & Doug Tompkins, Patagonia National Park, and Juanita Larson

Something Bigger: Patagonia Works, Tompkins Conservation, 1% For The Planet, The Nature Conservancy, The Sierra Club

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Keith LenoreKeith Lenore

Director of Operations

Why Datamax? I was originally attracted to Datamax because of their reputation within the industry and employee longevity within the organization.  

Days at Datamax:

About Keith

Keith is a native Texan and is responsible for managing Warehouse, Logistics, Shop, Administration, Collections, and Facility Maintenance functions as well as the Company's Vehicle Fleet at Datamax. As the Director of Operations, he is responsible for business continuity and identifying opportunities for efficiencies.  He has been with the company for 7 years, and possesses 9 years of Warehouse and Operations Management expertise overall.

Keith received his BBA in Business Management from Texas Tech University.

Home Town: Farmersville, TX

Free Time:  Camping, football, family, and friends

Raving Fan of: Texas Tech Red Raider Football and Dallas Cowboy Football

Something Bigger:  Alzheimer’s and Cancer Research

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Corporate Leadership

Barry SimonBarry Simon

President, Datamax Inc.

Why Datamax? Datamax has always believed in creating Raving Fans both of our employees and our customers by honoring our commitments.

Days at Datamax:

About Barry

Barry is a native of Chicago, Illinois and graduated from Southern Illinois University with a B.S. in Business. In 1985, he moved to Little Rock to become president of what was then Datamax Office Systems and is now known as Datamax Inc. He has served as board member of numerous organizations including Riverfest, Centers for Youth and Families, Sales & Marketing Executives Association, past Chair of the Better Business Bureau and Riverfest, Past President of the Copier Dealers Association, past Board Rotary Club 99. He is a Paul Harris Fellow, Past President of Central Arkansas Executive Association, and has served on UALR's College of Business Advisory Board. He is currently CARTl's (Central Arkansas Radiation Therapy Institute) Foundation Board's Chairman and has been involved in YPO (Young Presidents' Organization) and WPO (World Presidents' Organization) for several years.

Datamax has always believed in creating Raving Fans both of our employees and our customers by honoring our commitments. We are fortunate to have highly tenured employees in all our departments; many of whom have strengthened their career paths by being promoted from within to management and supervisory positions. Datamax and Barry understand how important our community is to our success. Our employees sponsor a variety of fundraisers and donate proceeds to different non-profits each year. We also volunteer our time at various events such as Camp Aldersgate, CARTI, etc. Barry and his wife, Patti have a son Cody, who is a 2013 graduate of University of Arkansas, Fayetteville.

Home Town: Chicago, IL

Free Time:  Golf, running, and spending time with family

Raving Fan of: Datamax employees, Datamax customers and the Arkansas Razorbacks

Something Bigger:  Central Arkansas Radiation Therapy Institute (CARTI)

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Robert CaldwellRobert Caldwell

Vice President, Marketing

Why Datamax? Datamax continues to be a great place to work where individuals are inspired to become the best that they can be.

Days at Datamax:

About Robert

Since 1996, Robert has directed Datamax’s marketing efforts in Texas, and recently assumed expanded marketing oversight for the company’s Arkansas marketplace. Prior to Datamax, Robert served as a Senior Marketing Representative for Businessland, Inc. where he specialized in the value-added selling of microcomputers, local area networks and software applications.  In 1988, Robert joined Canon USA as a District Sales Manager with responsibility for optimizing marketplace distribution and assisting company partners in the sale and marketing of Canon business technology solutions.  Robert joined Datamax in 1990 as an Area Sales Manager for Major Accounts. Within three years, he progressed into company’s first General Sales Manager role, overseeing all sales and marketing operations.

Robert holds a BBA in Marketing and Information Systems from Baylor University.

Home Town: Dallas, TX

Free Time:  Golf, college football, design and technology

Raving Fan of: The Baylor Bears, Arkansas Razorbacks, and Auburn Tigers

Something Bigger: The Village Church, The ALS Association, IronPhi and LEADLiberia

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