The Datamax Thinking Blog

Thought-leading communication is shared. Key decisions are made. Innovations change the game entirely. But to borrow a tired, old advertising cliché, the customer must still come first.

We can learn a lot from our own history, as well as those around us. It’s true in politics, in pop culture, and certainly in business.

The dedicated team of scribes here feel that through collaboration, we can strategically identify technology challenges and properly disseminate our carefully crafted ideas on overcoming them. 

Perhaps without coincidence, our top read blog for 2018 was on the topic of “effective collaboration.”

Collaboration:  It’s a key word in defining how the Datamax Thinking Blog operates. We remain committed in our pursuit of  “educating, collaborating, and sparking ideas for maximizing the technology that matters” - be it office equipment, document workflow, network security and many business technology initiatives in between.

The dedicated team of scribes here feel that through collaboration, we can strategically identify technology challenges and properly disseminate our carefully crafted ideas on overcoming them. 

Account reviews only occur when I scream for a persistent problem to be resolved." - Bennett F., IT Director

Account Review, Quarterly Business Review (QBR), Business Review Meeting, Executive Business Review, or the periodic “Let’s Do Lunch” Corporate Schmooze; the practice of ongoing customer relationship management takes on many names, many meanings, and many forms — provided it happens at all. 

When you are a major account managing an entire fleet of copiers and printers, it must happen. And it must happen regularly to proactively review current service performance, and maintain hyperfocus on the landscape of our joint venture ahead. 

As the landscape changes, so do business needs. It’s a technology partner’s obligation to maintain an open dialogue, to listen intently, and provide complete transparency on documented expectations and business-building strategies. 

In my time as a Solutions Sales Specialist, I played a lot of  “20 Questions.”

My steady stream of inquiries to clients had a strategic intent. The client's answers provided key nuggets of information for:

• digging into client current (and future) needs 
• discovering operational challenges 
• planting new seeds of opportunity 
• ensuring expectations were being met at all times

If there was a gap between my client's perception and reality, it was my job to stand in it.

The central objective of utilizing Document Management is to make your overall business processes more efficient, and specifically to accelerate and properly secure the way you move documents across your office.

Do a simple Google search for "Document Management," and you’ll see the cliché images with limited search time. The piles of paper stacked on the boss’ desk.  Documents swirling across an office. Even business people swimming in paper documents.

It’s true. Many offices are overwhelmed by paper documents. Also, when compared to a Document Management solution,  it is inefficient and costly. Estimates are that 11% of your paper files will be either lost or misplaced. Organizations often find that by digitizing their workflow, their documents begin working for them, rather than the opposite.

But digital conversion is only one component – and hardly the overarching intention – behind utilizing Document Management.

Vertical Marketing comes down to truly understanding and anticipating your clients’ every move. By going vertical, your clients can grow vertical and positively impact their bottom line.

Author Anthony T. Hinks is quoted as saying “it’s when you’re going vertical that you leave the other players standing.” The game of basketball, an athlete mid-dunk, may immediately come to mind. But these words very much apply to business.

Keeping your lease with the partner who delivered your IT solution or designed the structure and layout of your office print fleet is an excellent way to ensure you get the best service possible throughout the length of your contract.

You have multiple choices when it comes to leasing your copiers and other office equipment.

You already know many of the advantages of leasing (more on that below) – predictable budgeting and the ability to rapidly roll-out advanced technology at a fraction of what it would cost to buy that same technology.

While leasing is a great way to take advantage of technology, the wrong leasing partner can turn business nirvana into a nightmare of poor service, unexpected fees, and trapped into using technology that no longer meets your needs because of inflexible lease terms.

We believe that being a trusted partner is good for us and, more importantly, good for our customers.

How do you know when your copier service partner is REALLY capable of servicing your Canon copiers?

Do you have an “ego wall?”

Go into a doctor's office, lawyer, or some other highly-educated profession and in many offices you'll see proof of their expertise in the form of diplomas and certifications hanging on the wall. I lightheartedly think of those as “ego walls.”

In reality, professionals show off their qualification for a few reasons, including:

• Pride in the effort to achieve their educational and professional goals
• Proof that they know what the heck they're doing

My tongue-in-cheek way of thinking about these is as “ego walls” because there are some people who will put up any scrap of evidence to show expertise.

Regardless, all of those certifications and diplomas reflect work and effort to master skills. That's why we're extremely proud of our Canon ATSP recognition:

• We're proud of the achievement and work we put in for it
• It's proof that we know how to service Canon copiers (in fact, I think we're the best option to service, repair, and maintain Canon copiers in the Dallas/Fort Worth area)

You don't have to settle for poor copier repair and maintenance services.

Ever been to a restaurant and request something that isn’t on the menu? Or even just wanted to slightly adjust your order? Or wanted a Coke, but all they served was Pepsi products?

How often has the server been unhelpful – if not rude?

Finding a service company that combines excellent copier service support and expertise at a reasonable price feels like looking for a pot of gold.

Leprechauns are lucky.

Four-leaf clovers are lucky.

Companies looking for top-notch maintenance and service for their digital copiers and other office equipment often feel like they're looking for a four-leaf clover in the middle of a cornfield.

They can't find one.

Unlucky.

Especially if you bring someone in who claims expertise on the copier you need serviced, but really doesn't.