The Datamax Thinking Blog

If a firm with 25 employees who bill at $200 per hour lose one hour of uptime, that’s $60,000 a month on lost opportunity. — Attorney at Law Magazine

As attorneys, you’re committed to providing your clients with the best legal advice and service possible. In order to do so, you recognize that in the world of law, time stops for no one. Court dates are appointed, not chosen. Contracts have deadlines. Client meetings are a must. Any type of power outage, therefore, is a huge threat to law firms. As a lawyer you have a finite amount of time to build your case, gather materials, research, etc. Should an outage strike your firm as a result of a natural (or most likely man made) disaster during your last few days before court, for example, it could be detrimental to the outcome of a case.

IT service partners often fail for one (or all) of these reasons: data loss, poor communication / customer service, downtime, and security breach. How's your partner doing?

Not every service partner will meet your expectations.

I know, I know; not a particularly shocking or unexpected revelation. We've all been disappointed in business services, whether it was the company that built your deck or the one that attempted to manage your network.

Sometimes you choose the wrong company. 

HIPAA compliance isn't optional. The ideas in the resources below will help you meet your compliance obligations.

All of you in the healthcare industry know better than I how important HIPAA compliance is. The regulation ensures patient confidentiality and compliance ensures you avoid penalties, fines, and public embarrassment.

Compliance with any regulation is a tedious, detail-oriented task in which the smallest mistake can land you in big trouble.

Don't make compliance harder than it has to be.

When you need perfect color, Canon imagePRESS digital color presses are G7 certified.

As a marketer, executing a campaign is like walking a tightrope – you can lean a little to one side for balance, but at some point, you have to lean the other way to stay on the rope. And, like the color consistency across a campaign that might include digital and offset print, sometimes printed from completely different geographic areas, there is little room for error if you have a brand to protect.

Canon's imagePRESS devices can help you protect your brand. Certified as compliant with G7, imagePRESS digital color presses will ensure continuity of color in your printed materials.

“What is G7 and how can it benefit my business,” you ask? Keep on reading.

If cost is your only consideration when buying a copier, you're probably hurting your business.

How much does a copier cost? Where can I buy a color laser printer? What's the cheaper copier near me? Cost and price often dominate how businesses think about their office equipment – how can I pay the least amount possible?

While being fiscally prudent is always a good idea, focusing on price – and ONLY price – gets businesses into trouble. 

Value is more important.

If you've ever asked yourself why your prints don't match your screen color, then you need to understand color calibration.

If there’s one thing that drives creative-types crazy it’s when their prints don’t match what they see on their screen—especially when they are on a deadline! So why does this happen?

Before we dive in to some solutions, it’s important to understand how color works, specifically in the digital sense. 

You don't have to settle for poor copier repair and maintenance services.

Ever been to a restaurant and request something that isn’t on the menu? Or even just wanted to slightly adjust your order? Or wanted a Coke, but all they served was Pepsi products?

How often has the server been unhelpful – if not rude?

Asking your potential copier partner the right questions is a key to a happy relationship – here are 20 essential ones.

There are questions every company should ask their potential (or even current) service partner.

On the surface, buying or leasing a copier is simple. Call up a company because you can't tell the difference between a Canon from a Lexmark from a Konica Minolta digital copier (so it doesn't matter, right?), tell them your best guess about how much your print and copy, get the price and sign on the dotted line.

Don't do that.

A digital copier is only a means to an end. When buying office equipment, think about how it will improve your ability to communicate.

This is going to sound odd coming from the marketing director of a company that sells and leases digital copiers and other office equipment (and other services).

You aren't buying a copier or a printer from us, what you're really buying is the ability to communicate with your customers, suppliers, and co-workers.

Let me explain.

Some things just naturally go together — bread and butter, Batman and Robin, milk and cookies. What doesn't always go together is the service behind a business investment such as a digital copier or production printer.

Everything sounds great before the sale, but buyers are often left high and dry. At Datamax, our technical support professionals work hard, together with our manufacturers, such as Canon, to train and anticipate problems to support our product lines – and YOU! – after the sale.