The willingness and ability of a technology vendor to deeply explore a client’s print and workflow is a difference maker. It's the first step in streamling business processes and improving total cost of technology ownership. It also eliminates costly assumptions.
Perhaps spelunking’s greatest allure is exploring everything that's impossible to see on the surface. The thrilling discoveries lie in making the unknown known, of pursuing the depths below because, ultimately, you don't know what's there until you dive deep.