The Datamax Thinking Blog

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: "personalization." – Source www.cmo.com

Variable Data Printing (VDP) is not a new concept. The use of the term dates back to 1969 when coined by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology. Though not new, VDP is very much evolving in the exploding world of content marketing and big data. This blog provides a glimpse into this evolution and offers five personalization ideas that will help your organization maximize its return on impression with VDP.

Bates Stamping can be as easy as pushing the “copy” button on your copier.

In the past, people who wanted to conduct Bates Stamping on their legal documents had to download extra software or purchase an expensive piece of equipment to do the job.

Today, however, it's as easy as walking to your copier. A dream come true for the legal industry, this revolution in Bates Stamping makes the process easier and more accessible than ever before.

Read on to learn more.

You can use a cloud service AND remain HIPAA compliant.

You have a lot of your mind when you roll into work. You're at least partly responsible for the paperwork in your medical practice – patients' personal information, records, and other documents need to be stored safely and securely. To make your life (and all that paperwork) easier, you'd love to take advantage of the latest technology. However, HIPAA regulations make you think twice before considering cost-effective solutions such as those using the cloud.

Smart law firms are using IT to improve their businesses. REALLY smart law firms can outsource at least parts of the IT needs.

Are you getting the most out of your technology spending? Does your Legal IT (including your copiers and printers) help you meet your business needs? Or, like for many law firms (and other companies), does your IT not quite get everything done for you. 

HIPAA compliance is a must for every healthcare provider. Here are the seven essential things that must be covered.

While you may think that the actual physicians and licensed medical practitioners are responsible for HIPAA compliance, office managers must also guard confidential medical information. Not only must office managers make sure that protected health information isn't accidentally disclosed, but they must also work to protect it from theft.

If someone is selling you a HIPAA-compliant copier; they're lying to you.

You can include your multifunction copiers in your HIPAA compliance efforts (and you must!), but there is no such thing as an out-of-the-box, HIPAA-compliant copier. 

I've seen a few unscrupulous dealerships say that they sell compliant copiers. That's misleading, as it gives the impression that your compliance challenges can be met with a simple purchase. It's the policies and procedures your office must develop and follow when it comes to patient information – including the information that passes through your copiers – that will make you HIPAA-compliant.

Establishing quantifiable, standardized benchmarks which are then scored will allow senior business executives to begin assessing, and managing, their technology infrastructure as a whole.

Working with small and medium-sized businesses and helping manage their technology is as challenging as it is rewarding. Although every business is different, there are aspects common to all. For example, the business of an architect is different than a CPA, yet each must communicate, each must meet payroll, and each must be able to manage finances.

A simple question will help you zero in on organizations that “Walk the Walk.”

Have you ever heard a potential new vendor say they have the best service? Maybe a better question is when haven’t you heard a vendor say they have the best service. In this competitive environment how can you protect your company from over promising and under delivering providers?

You’re not alone.

The value to every business of paper-free processes in a single chart.

Patient records need to easily accessible and secure for all businesses in the healthcare industry. From the largest hospital to the smallest single physician office; doctors, nurses, and everyone involved in a patient's care needs quick access to their information.

At the same time, HIPAA (Health Insurance Portability and Accountability Act) and the HITECH (Health Information Technology for Economical and Clinical Health) Act are regulatory guidelines that dictate the protection of patient information.

Paper is not the fastest way to share information; nor is it inherently secure (paper records can be lost/misplaced, stolen, or even copied to use in identity theft).

A Partnership Review is not just tactical; it's strategic.

Account Review, Quarterly Business Review (QBR), Business Review Meeting, Executive Business Review, or the periodic “Let’s Do Lunch” Corporate Schmooze; the practice of ongoing customer relationship management takes on many names, many meanings, and many forms — provided it happens at all.