You could end up spending more and have productivity suffer in your business if you always opt for the cheapest copier you can find.
We're all price-sensitive as we try to meet our budgets (personally or in business) – what's the best deal? Where can I get it cheaper? Is this a good price?
Sometimes, these folks even get lucky and are right (even a blind squirrel finds a nut now and then); experiencing years of reliable service from the cheapest copier they could find.
In my experience, that's the exception.