The Datamax Thinking Blog

HIPAA compliance isn't optional. The ideas in the resources below will help you meet your compliance obligations.

All of you in the healthcare industry know better than I how important HIPAA compliance is. The regulation ensures patient confidentiality and compliance ensures you avoid penalties, fines, and public embarrassment.

Compliance with any regulation is a tedious, detail-oriented task in which the smallest mistake can land you in big trouble.

Don't make compliance harder than it has to be.

When you need perfect color, Canon imagePRESS digital color presses are G7 certified.

As a marketer, executing a campaign is like walking a tightrope – you can lean a little to one side for balance, but at some point, you have to lean the other way to stay on the rope. And, like the color consistency across a campaign that might include digital and offset print, sometimes printed from completely different geographic areas, there is little room for error if you have a brand to protect.

Canon's imagePRESS devices can help you protect your brand. Certified as compliant with G7, imagePRESS digital color presses will ensure continuity of color in your printed materials.

“What is G7 and how can it benefit my business,” you ask? Keep on reading.

If cost is your only consideration when buying a copier, you're probably hurting your business.

How much does a copier cost? Where can I buy a color laser printer? What's the cheaper copier near me? Cost and price often dominate how businesses think about their office equipment – how can I pay the least amount possible?

While being fiscally prudent is always a good idea, focusing on price – and ONLY price – gets businesses into trouble. 

Value is more important.

If you've ever asked yourself why your prints don't match your screen color, then you need to understand color calibration.

If there’s one thing that drives creative-types crazy it’s when their prints don’t match what they see on their screen—especially when they are on a deadline! So why does this happen?

Before we dive in to some solutions, it’s important to understand how color works, specifically in the digital sense. 

You don't have to settle for poor copier repair and maintenance services.

Ever been to a restaurant and request something that isn’t on the menu? Or even just wanted to slightly adjust your order? Or wanted a Coke, but all they served was Pepsi products?

How often has the server been unhelpful – if not rude?

Asking your potential copier partner the right questions is a key to a happy relationship – here are 20 essential ones.

There are questions every company should ask their potential (or even current) service partner.

On the surface, buying or leasing a copier is simple. Call up a company because you can't tell the difference between a Canon from a Lexmark from a Konica Minolta digital copier (so it doesn't matter, right?), tell them your best guess about how much your print and copy, get the price and sign on the dotted line.

Don't do that.

A digital copier is only a means to an end. When buying office equipment, think about how it will improve your ability to communicate.

This is going to sound odd coming from the marketing director of a company that sells and leases digital copiers and other office equipment (and other services).

You aren't buying a copier or a printer from us, what you're really buying is the ability to communicate with your customers, suppliers, and co-workers.

Let me explain.

Some things just naturally go together — bread and butter, Batman and Robin, milk and cookies. What doesn't always go together is the service behind a business investment such as a digital copier or production printer.

Everything sounds great before the sale, but buyers are often left high and dry. At Datamax, our technical support professionals work hard, together with our manufacturers, such as Canon, to train and anticipate problems to support our product lines – and YOU! – after the sale. 

Finding a service company that combines excellent copier service support and expertise at a reasonable price feels like looking for a pot of gold.

Leprechauns are lucky.

Four-leaf clovers are lucky.

Companies looking for top-notch maintenance and service for their digital copiers and other office equipment often feel like they're looking for a four-leaf clover in the middle of a cornfield.

They can't find one.

Unlucky.

Especially if you bring someone in who claims expertise on the copier you need serviced, but really doesn't.

Buy one device and save money? Sometimes, but it doesn't always work that way.

Many small to mid-sized businesses (SMBs) strive for efficiency by placing their print/copy/scan devices in one, central office location. A location that is easily accessed by employees and with a bevy of paper and supplies at their fingertips. While this may seem like a good idea in theory, it’s worth evaluating whether or not grabbing a print job from the digital copier has become an excuse to take a lap around the office and socialize.