The Datamax Thinking Blog

Many SMBs fail to recognize the copier for what it is today — just another device on the network, as susceptible to cyber attack as an email inbox or web browser.

"If it ain’t broke, don’t fix it."

I see this old, tired adage at play frequently when I visit offices and learn more about their printing environment. Whether it’s due to low volumes, reluctance to incur new costs, or just flat-out comfort factor, many businesses run their decade-plus-old copiers into the ground, much like one would an older vehicle that’s been paid for.

With built-in hybrid technology, uniFLOW now combines on-premise facilities and cloud resources, to allow organizations to blend a solution that satisfies a particular technology landscape.

A hybrid model poses many potential advantages to an end user, with an ability to mix and match elements according to customized needs.

While the series of events surrounding COVID-19 may leave business owners seemingly with their hands tied, there are proactive steps that can alleviate concerns, ensure healthy practices, and sustain productivity for the days and weeks ahead.

As our nation and our world continue to deal with the coronavirus and its impact, small businesses find themselves on the front lines of this outbreak.

Do their values reflect a commitment to maximizing your return on technology investment? Is their communication – and their approach – crystal clear?

Pardon the inevitable pun. But does your technology partner have a 2020 vision, at least for your business? Does their vision match your's?

In other words, can they:

• Speak to the true challenges of your industry and your specific organization?
• Identify opportunities for creating more efficient business processes, and make relevant technology recommendations that are relevant to YOU?  
• Maintain accountability with proven results?

Is the information on your devices open to anyone who happens to walk inside your office? If so, it can certainly backfire on your organization, and blow the door open for leaking sensitive information.

An open door policy at your organization may be a great initiative for encouraging openness and transparency in the company. But it can also backfire if misused by employees.

Do you have a similar open door policy on your copier? Is the information on your devices open to anyone who happens to walk inside your office? If so, it can certainly backfire on your organization, and blow the door open for leaking sensitive information. It might be time for a change in policy. 

Weeds in your print environment are equally destructive. Excessive printing by users; poor tracking of devices; and even inadequate security policies that can become harmful to your organization.

Pulling weeds – it’s an arduous, thankless and literally painful task.

Albeit, a completely necessary one for a healthy garden or lawn environment. Weeds block out sunlight and steal water. They crowd out your crop space and often camouflage harmful pests or disease. If left unattended, of course, weeds only get worse.

Successful planning and implementation often lies in the inherent capabilities of your production print partner — making long-term value and demonstrated expertise part of your decision making process. 

Ever started a home improvement project that should have been left to the pros?

Whether it was a leaky faucet that led to a monsoon of other issues, or a home renovation gone awry, we’ve been there. We know. With the idea of cutting a few costs, we find out quickly that DIY can quickly lead to “doing it all wrong.”

With the right preparation, the right equipment, and the right technology partner, your Return on Impression can be as exhilarating as an 85-foot plunge.

Cliff diving in an undoubtedly extreme – yet exhilarating - sport for the athletes mentally and physically strong enough to take the free-fall plunge. 

During the 3-second fall from 85 feet, competition divers experience forces of 2 to 3 Gs when they hit the water. That's nine times stronger than the forces Olympic high divers feel diving from 33-foot (10-meter) high platforms.

The freedom and adrenaline rush that these divers feel is prefaced by immense preparation, years of practice, and taking into account necessary precautions at all times.

Ask yourself a simple health-related question about your fleet: “Do you have the freedom to focus valuable budgets on delivering real health care – not just administering it?”

Healthcare organizations conduct health exams continuously every day. But how often do they assess the health of their print fleet?

How well, under the microscope, do they examine the specific print workflows that move administrative tasks forward and manage costs along the way? How well do they track multi-function printer activities while mitigating unauthorized access to sensitive patient heath information?

What is a picture of good print fleet health?

Those who embrace change in the way they conduct business every day, across an evolving digital landscape - from automating tasks to taking a firm stance on data and network security – will produce measurable business value and soar ahead of the flock. 

Former General Electric CEO Jack Welch once said, “change before you have to.”

Innovative leaders understand well the idea of change as the rule rather than the exception. In mid-flight, they do not hesitate to travel beyond the flock of the industry companions around them, even if it means flying solo.

Technology plays an intimate role in the potential innovation of businesses, particularly in seeking a competitive edge and a notable advantage in productivity. Those who embrace change in the way they conduct business every day, across an evolving digital landscape - from automating tasks to taking a firm stance on data and network security – will produce measurable business value and soar ahead of the flock. Assuming, of course, they do so strategically and with a partner that understands and thoughtfully considers their core business objectives.