The Datamax Thinking Blog

The imaging industry is not immune to the flurry of all-too-often heard clichés from technicians, from administrative staff, and remote support teams.

They’ve become an unfortunate, painful ear sore in today’s customer service experience: The tired, frustrating service cliché.

• “Sorry, but it’s our policy.”
• “Let me transfer you to another department.”
• “Our technician’s having issues on another call. We’ll need to reschedule for another day.”

"My current vendor doesn't understand that just showing up on time isn't enough." - Davin G., IT Director

Legendary NCAA Basketball coach John Wooden once said “Failing to prepare is preparing to fail.”

Known as the “practice coach,” Wooden was notorious for focusing on intricate details of “the process” —not just the game itself. His teams practiced everything: Putting their socks on correctly to avoid blisters, how to carry oneself before and after a game.

Before you begin asking “When can I expect a technician” and “When will my issue be resolved,” a few key questions will shine a light on just how prompt and ultimately effective your copier service might be moving forward.

There’s an old Bizarro comic strip showing an older man leaning up against the Patient Registration desk at a doctor’s office. “I’ve been waiting for 20 minutes!” he scolds the receptionist.

“Down the hall. You want ‘impatient registration’” the woman replies.

Comedy aside, customers today are tired of waiting.