In a world where attention spans shrink and visual expectations skyrocket, color printing has a new job: it has to compete with the screen. That’s exactly what Canon’s D² Exposure OLED (Organic Light Emitting Diode) print technology sets out to do.
Have you ever paused mid-scroll, not because of the message, but because of the colors? Maybe it was an advertisement that practically jumped off your screen or a high-end catalog that looked more like a gallery piece than a marketing asset. Color, when done right, doesn’t just catch your eye. It compels you to stay.