In a world where attention spans shrink and visual expectations skyrocket, color printing has a new job: it has to compete with the screen. That’s exactly what Canon’s D² Exposure OLED (Organic Light Emitting Diode) print technology sets out to do.
Have you ever paused mid-scroll, not because of the message, but because of the colors? Maybe it was an advertisement that practically jumped off your screen or a high-end catalog that looked more like a gallery piece than a marketing asset. Color, when done right, doesn’t just catch your eye. It compels you to stay.
In a world where attention spans shrink and visual expectations skyrocket, color printing has a new job: it has to compete with the screen. That’s exactly what Canon’s D² Exposure OLED (Organic Light Emitting Diode) print technology sets out to do. Introduced with the new Canon imageFORCE C7165, this advanced imaging system is designed to make print feel more like digital display. It offers a level of clarity, saturation, and brilliance that redefines what's meant by high quality print.
What Is D² Exposure OLED Technology?
D² stands for Dual Diffusion, a groundbreaking exposure system developed by Canon to take advantage of OLED print heads and elevate toner-based printing far beyond what LED or laser systems have traditionally allowed in digital printing.
Here’s What Makes D² Stand Out:
Two-Stage LED Exposure for Unmatched Precision: D² uses a dual LED light exposure process that allows for finer control of how each toner particle lands. This delivers sharper edges, smoother gradients, and ultra-crisp small text and fine lines, even on challenging media like textured or heavily coated stock.
- OLED Technology for Deep Contrast: OLED exposure allows for high-contrast control. Blacks are deeper, shadows are richer, and the dynamic range between light and dark areas mimics the sharpness of a digital screen.
- Increased Dot Placement Accuracy: With D², each dot of toner is placed more precisely, improving tonal smoothness in photos and reducing grain in light-filled images like skies or skin tones. The result is print that looks more photographic and less mechanical.
- Intelligent Toner Layering: Dual exposure improves how toner is layered on paper, especially in dense color areas. This creates bold, consistent color without the muddiness or over-saturation you might get from legacy LED print systems.
- Vibrancy That Rivals the Digital Screen: Vivid color output isn’t just about brightness. D² balances saturation with control, ensuring color pops without overpowering. Marketing collateral, packaging prototypes, and high-end presentations benefit immediately.
Why Color Quality Matters Now More Than Ever.
You already know that your audience makes snap judgments. Whether it’s a proposal packet, a direct mail piece, or an internal brand guide, color plays a role in how your business is perceived. Not just from a quality standpoint but from a trust and professionalism one as well.
Color has a psychological impact. It evokes emotion, directs attention, and reinforces your brand identity. In hybrid workplaces and omnichannel marketing environments, your printed materials must now match the visual standard set by digital screens. If your printed brochure doesn’t reflect your website’s energy and polish, your message risks feeling outdated.
Canon’s D² Exposure OLED technology bridges that visual gap.
D² Exposure OLED Technology: Perfect for the Most Demanding Color Digital Print Environments
Whether you're in graphic design, marketing, photography, or education, this technology serves users who can’t afford "good enough" color. For commercial printers and in-house production departments, it’s a game-changer. You get:
- More realistic photographic prints
- Greater brand color consistency
- Better print-to-screen color matching
- Improved output on specialty stocks
- Less reprint waste due to color deviation
Ready For Visible Differences in Color Printing?
With D² Exposure OLED technology powering the new Canon imageFORCE line, clarity, contrast, and color are no longer just specs on a sell sheet. They're tangible, visible differences your audience will notice and respond to.
If color matters to your business, it’s time to expect more from your print. D² ensures your printed piece doesn’t just show up. It shows off. Click below to learn more!
