Here are five of the biggest challenges printers face right now, and the innovative technologies that are helping overcome them. Are YOU ready to climb ahead, armed with the right digital press solution
The world of print isn’t standing still. Customer expectations are climbing higher. Run lengths are shrinking. And the pressure to deliver brilliant color and flawless consistency, faster and at lower cost, keeps building.
Whether you’re managing a commercial print shop or running an in-plant operation, you’re likely feeling the same thing: success today isn’t about how many jobs you run, but how smartly you run them. The right Digital Press solution can make all the difference. Here are five of the biggest challenges printers face right now, and the innovative technologies that are helping overcome them. Are YOU ready to climb ahead, armed with the right digital press solution?
1. Shorter Turnarounds and Higher Job Diversity
Your clients want fast delivery, customized runs, and zero compromise on quality. That means switching between jobs, sometimes dozens a day, without losing efficiency.
The Solution: Modern digital presses are built for speed and flexibility. Automated color calibration, intelligent job scheduling, and near-instant setup allow operators to move from one project to the next seamlessly. The Canon imagePRESS V900 and V1000, for example, maintain high productivity even with varied paper stocks and complex layouts, ensuring that tight deadlines don’t lead to quality trade-offs.
2. Color Consistency Across Every Sheet and Substrate
Inconsistent color is one of the fastest ways to lose a client’s trust. Whether you’re printing a corporate brochure, a catalog, or a direct mail piece, accuracy matters.
The Solution: Today’s leading digital presses feature integrated, inline spectrophotometric sensors that constantly monitor and adjust color in real time. Canon’s imagePRESS series uses multi-dimensional color correction and stable toner technology to deliver precise, repeatable color from the first sheet to the last, across a variety of media types.
3. Expanding Media and Finishing Capabilities
From thick cardstock and textured paper to envelopes and synthetics, your customers want options, and you need equipment that can deliver them confidently.
The Solution: A high-performance digital press can handle a wide range of coated and uncoated media, up to heavy 400 gsm stocks, with minimal manual intervention. The imagePRESS line supports diverse substrates and integrates seamlessly with inline finishing options such as saddle stitching, perfect binding, and trimming. The result: more ways to say “yes” to client requests and more revenue opportunities.
4. Workforce Shortages and the Need for Simplicity
The print industry faces a new kind of challenge: fewer skilled operators and greater demand for uptime. You need equipment that works smarter, not harder.
The Solution: Canon’s digital presses prioritize automation and user-friendly design. Intelligent job setup, predictive maintenance alerts, and intuitive touchscreen interfaces make it easy for less-experienced staff to produce high-quality output. Automation isn’t replacing talent; it’s freeing it up for the creative and strategic work that drives growth.
5. Protecting Profitability in a Competitive Market
Competition is fierce, and margins can be razor thin. Every sheet, every minute, and every customer touchpoint counts.
The Solution: Digital press technology gives you the agility to adapt without the setup waste or downtime of offset. With consistent output, shorter runs, and variable data printing capabilities, printers can expand into profitable areas such as personalized marketing, short-run packaging, and on-demand publishing. The imagePRESS line delivers offset-quality results with a digital cost structure, helping you maximize both quality and ROI.
Are You Ready to 'Climb That Hill' of Customer Demand?
Your customers aren’t slowing down, and neither should your operation. The right Digital Press doesn’t just meet today’s challenges; it prepares you for tomorrow’s opportunities. From speed and color accuracy to automation and versatility, production print technology has evolved into a true business partner for print providers who are ready to lead, not follow.
If you’re ready to transform how your print operation performs, it might be time to explore what today’s most advanced digital press solutions can do for you.
