The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Improve Your Return on Impression

First Impression. Cost-per-impression. Powerful Digital Printing Solutions can help maximize both.

First Impression. Cost-per-impression. Powerful Digital Printing Solutions can help maximize both.

When it comes to your digital printing solution, it's all about maximizing impressions. Not only your typical hard metric of Cost-per-Impression, but also Return on Impression—the value stemming from the lasting image your corporate printing leaves in the minds of your clients and prospects. It is said that it only takes three seconds for someone to form a first impression. What does the "snapshot" your company leaves behind look like? Is it eye-catching? Consistently crisp, bold and vibrant? Does it deliver your message in an impactful, memorable way? When your digital printing solution maximizes both of your impressions, your company is truly empowered to reap extraordinary returns.

Seeking out best-in-class print technology combined with client-empowering support programs and world-class print solution deployment can help your company make a measurable difference regarding its Return on Impression. If you are new to the digital printing arena, companies like Buyers Laboratory and Better Buys for Business can provide you with valuable unbiased intelligence on print technology selection. As an overview, Digital Printing solutions typically fall into the three categories:

  • Digital Multifunction: Solutions in this category span from B&W desktop printers, copiers and multifunction devices to document workflow and device management software. These solutions address the basic needs of small workgroups to the more complex requirements of document-intensive enterprise environments.
  • Digital Color Graphics: From multifunction color copiers, wide-format color devices and advanced print controllers, this category of solutions meet the diverse needs of color-critical environments. They provide precise, ultra-vibrant color reproduction and superior workflow efficiency every step of the way.
  • Digital Print Production: High-speed, high-volume digital print production solutions are designed to deliver unrivaled quality and reliability for around-the-clock usage. With powerful networked production engines, pre-press production servers, and integrated finishing, these solutions offer robust configuration, flexibility and performance.

Are you ready to improve your company's Return on Impression? If so, let's visit! We'll be happy to show you how we can help maximize your message today!

Topics: Office Equipment Production Print