The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Improve Your Return on Impression

First Impression. Cost-per-impression. Powerful Digital Printing Solutions can help maximize both.

When it comes to your digital printing solution, it's all about maximizing impressions. Not only your typical hard metric of Cost-per-Impression, but also Return on Impression—the value stemming from the lasting image your corporate printing leaves in the minds of your clients and prospects. It is said that it only takes three seconds for someone to form a first impression. What does the "snapshot" your company leaves behind look like? Is it eye-catching? Consistently crisp, bold and vibrant? Does it deliver your message in an impactful, memorable way? When your digital printing

Topics: Office Equipment Production Print

The Printing Paradigm Shift

The signs are pointing in a new direction. Powerful Digital Printing and Workflow can help get you there.

Create. Print. Copy. Distribute. Before the advent of digital technology, it was the standard document workflow. Sure, it got the job done, but it wasn’t necessarily the most efficient or cost-effective way to get documents where they needed to go. Over the years, the expansive capabilities of digital technology have spurred a remarkable metamorphosis—driving companies to view document workflow from an entirely new perspective and significantly transform the way they do

Topics: Office Equipment Partnering Document Workflow

Beyond The Transaction

It's what happens after the sales transaction that really matters.

Technology acquisition. At one point or another, it’s a process every company goes through. No matter what technology provider you choose to partner with, the fundamental process is similar—needs are assessed (hopefully), a technology solution is proposed, paperwork is signed and the delivery is made. But one aspect that isn’t the same is what happens beyond the transaction. After your “tracks” converge, does your technology partner stay on your track or do they take the first available turnout and head off into the sunset?

Topics: Office Equipment Partnering Creating Raving Fans