The Datamax Thinking Blog

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: "personalization." – Source www.cmo.com

Variable Data Printing (VDP) is not a new concept. The use of the term dates back to 1969 when coined by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology. Though not new, VDP is very much evolving in the exploding world of content marketing and big data. This blog provides a glimpse into this evolution and offers five personalization ideas that will help your organization maximize its return on impression with VDP.

Ascend to extraordinary heights with audacious new digital production print workflow and output management solutions.

In today's production print world, controlling costs and scaling the challenges necessary to keep moving upward takes concentration, diligence, and most importantly—a bold carefully navigated approach.

With business in a constant state of flux, improving competitive differentiation through high-quality communications while managing costs is more important than ever—especially for

Color means many things to different people. It can be a symbol of a culture and a play on our emotions. It also captures our attention when we need it to. 

Color has meaning. While traditional China sees white as the color of mourning, in Western culture white represents “cleanliness” and “purity” (or when taken to extremes, “sterility” or “coldness”). In Japan and most of England, black cats are a symbol of good luck; but are seen as a bad omen or bad luck in the West. Color has meaning (and, yes, the color scheme in McDonald’s is designed to get you to eat more!).