The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Did You Know: Don't Overlook Color Calibration

If you've ever asked yourself why your prints don't match your screen color, then you need to understand color calibration.

If there’s one thing that drives creative-types crazy it’s when their prints don’t match what they see on their screen—especially when they are on a deadline! So why does this happen?

Before we dive in to some solutions, it’s important to understand how color works, specifically in the digital sense. 

Topics: Office Equipment Print Management Production Print Did You Know?

Variable Data Printing is Getting Very Personal

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: "personalization." – Source www.cmo.com

Variable Data Printing (VDP) is not a new concept. The use of the term dates back to 1969 when coined by Frank Romano, Professor Emeritus, School of Print Media, at the College of Imaging Arts and Sciences at Rochester Institute of Technology. Though not new, VDP is very much evolving in the exploding world of content marketing and big data. This blog provides a glimpse into this evolution and offers five personalization ideas that will help your organization maximize its return on impression with VDP.

Topics: Production Print

Brave New Digital Production Print Workflow

Ascend to extraordinary heights with audacious new digital production print workflow and output management solutions.

In today's production print world, controlling costs and scaling the challenges necessary to keep moving upward takes concentration, diligence, and most importantly—a bold carefully navigated approach.

With business in a constant state of flux, improving competitive differentiation through high-quality communications while managing costs is more important than ever—especially for

Topics: Office Equipment Partnering Production Print

Just A Splash of Color

Color means many things to different people. It can be a symbol of a culture and a play on our emotions. It also captures our attention when we need it to. 

Color has meaning. While traditional China sees white as the color of mourning, in Western culture white represents “cleanliness” and “purity” (or when taken to extremes, “sterility” or “coldness”). In Japan and most of England, black cats are a symbol of good luck; but are seen as a bad omen or bad luck in the West. Color has meaning (and, yes, the color scheme in McDonald’s is designed to get you to eat more!).

Topics: Office Equipment Production Print Productivity Tips and Tools

Improve Your Return on Impression

First Impression. Cost-per-impression. Powerful Digital Printing Solutions can help maximize both.

When it comes to your digital printing solution, it's all about maximizing impressions. Not only your typical hard metric of Cost-per-Impression, but also Return on Impression—the value stemming from the lasting image your corporate printing leaves in the minds of your clients and prospects. It is said that it only takes three seconds for someone to form a first impression. What does the "snapshot" your company leaves behind look like? Is it eye-catching? Consistently crisp, bold and vibrant? Does it deliver your message in an impactful, memorable way? When your digital printing

Topics: Office Equipment Production Print