The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


The Technology Alignment Effect

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Technology alignment processes can help businesses take flight and soar in the right direction.

Long gone are the days of buying technology just for the sake of buying technology. After decades of tossing money at IT investments without an inkling of the impact they have on business, many companies have come to the realization that the time has come to demand more from their technology and start holding it accountable for delivering bottom-line results. They’re also realizing that technology, by itself, can’t deliver those results. That’s why today companies are increasingly embracing the concept of strategically aligning technology with their business goals and objectives to achieve what is known as the Technology Alignment Effect.

So what exactly is the Technology Alignment Effect?

Much like the effect aerodynamics has upon migratory birds when they fly in an aligned V pattern, the technology alignment effect boosts companies’ performance and significantly increases their “flight range.” By aligning technology with a distinct business plan, both technology and business are empowered to support and take full advantage of the other—enabling companies to fly more easily in the right direction.

Eliminating the costly disconnect that exists when technical strategies aren’t developed in alignment with business requirements is a key component in realizing the potential of your organization. We suggest you "pick a partner" with an established Technology Assessment & Alignment Process who can help you start making smart decisions regarding your technology investments—decisions that make sense for your business.

If you’re ready to learn more about how the Technology Alignment Effect can improve your company’s flight range, let's visit!

Topics: Partnering IT Consulting