Coppell, TX — February 26, 2026 — Datamax Inc., a trusted technology partner with nearly 30 years of experience in the IT Services delivery arena, today announced the official website launch of ActaMSP, a new brand dedicated exclusively to delivering Managed IT Services. Alongside the brand introduction, the company unveiled www.actamsp.com.
ActaMSP, derived from the Latin phrase acta non verba (“actions, not words”), reflects a fundamental commitment: measurable results over empty promises. While remaining a Datamax Inc. company, ActaMSP represents a focused investment in providing proactive, human-centered IT support for small to mid-sized businesses and local city and county governments.
“At ActaMSP, we believe IT leadership isn’t about what you say. It's about what you do,” said Justin Huffaker, ActaMSP President. “Action as the Service isn’t just a tagline. It’s how we operate every day: Responding quickly, communicating clearly, and proactively solving issues before they impact our clients.”
ActaMSP was created to sharpen Datamax’s Managed IT Services offering under a distinct identity built entirely around performance, proactiveness, and accountability.
The new brand focuses on delivering a Total Client Experience, centered on:
Rather than functioning as a traditional helpdesk, ActaMSP positions itself as a strategic IT partner that takes ownership, anticipates challenges, and ensures technology drives business growth instead of slowing it down.
Backed by Datamax Inc.’s three decades of technology expertise, ActaMSP combines deep technical knowledge with a service model rooted in accountability and measurable performance. The brand’s philosophy, “Action as the Service,” reframes the typical “as-a-service” model by placing proactive action at the center of every client interaction.
For growing businesses, that means stable systems, secure operations, and predictable IT budgeting. For municipal clients, it delivers budget clarity for executives, streamlined communication for department managers, and reliable infrastructure that supports public service operations without interruption.
“Our goal is simple,” added Justin, “We want our clients’ trajectory to be upward. When their technology works seamlessly in the background, they can lead confidently in the foreground.”
The launch of www.actamsp.com provides a dedicated platform outlining the company’s service philosophy, client benefits, and approach to proactive IT management. The site reinforces the brand’s commitment to clarity, simplicity, and direct communication. These are hallmarks of the ActaMSP experience.
Visitors can explore service offerings, learn about the company’s approach to proactive IT strategy, and connect directly with the ActaMSP team.
ActaMSP, a Datamax Inc. company, is a Managed IT Services provider serving small to mid-sized businesses and local governments. Rooted in the principle of acta non verba — actions, not words — ActaMSP delivers proactive, responsive, and human-led IT support designed to keep organizations stable, secure, and moving forward. Learn more at www.actamsp.com.
Like them on Facebook:
https://www.facebook.com/ActaMSP
Connect with them on LinkedIn:
linkedin.com/company/actamsp/
Follow them on X:
http://www.x.com/ActaMSP
Datamax Inc. offers the latest equipment and solutions in technology to increase efficiency and productivity in customers’ offices. Datamax Inc. has been in business for over seventy (70) years with offices in Arkansas and Texas with more than two-hundred and thirty (230) employees in two (2) states.
For the complete portfolio of Datamax products and solutions, please visit their websites at www.datamaxarkansas.com or www.datamaxtexas.com.
Like them on Facebook:
www.facebook.com/datamaxarkansas or www.facebook.com/datamaxtexas
Follow them on Twitter:
@datamaxarkansas or @datamaxtexas
Connect with them on LinkedIn:
www.linkedin.com/company/datamaxarkansas or www.linkedin.com/company/datamaxtexas
Direct Inquiries can be made to:
Jeff Walker
Marketing Communications Manager
Datamax Inc.
800-986-4782 | Ext: 2695
jwalker@datamaxinc.com