The Datamax Thinking Blog

Educating, collaborating, and sparking ideas for maximizing the technology that matters.


Go Vertical, Grow Vertical: 3 Rungs in the Vertical Market Ladder

Vertical Marketing comes down to truly understanding and anticipating your clients’ every move. By going vertical, your clients can grow vertical and positively impact their bottom line.

Author Anthony T. Hinks is quoted as saying “it’s when you’re going vertical that you leave the other players standing.” The game of basketball, an athlete mid-dunk, may immediately come to mind. But these words very much apply to business.

Topics: Partnering Creating Raving Fans Productivity Tips and Tools Datamax Culture

Five Network Security Questions to Consider as You Seek Peace of Mind

A Network Risk Assessment can dispel security concerns and propel your team to the ultimate goal for your organization and its network infrastructure – peace of mind.

For me, there’s perhaps no better mind-clearing, stress-relieving pastime then a jaunt along the trails at a nearby state park. The sun poking its way through the towering pine trees, coupled with the low-volume sounds of the early morning surrounding me, provides me peace of mind to empower a productive week ahead.

Isn’t peace of mind – in our homes and our workplace what we all ultimately crave? Given today’s volatile cyber security climate, fear and uncertainty of everything from downtime to network intrusion can disrupt an organization’s collective contentment.

Topics: Network Management Managed Services IT Consulting Technology Support Network Security Security

Is it Time to Revamp Your Managed Print Game Plan? 

Specific print management solutions provide various levels of control and can help business owners of all-sized organizations better track usage, from features like Secure Print available directly on your MFP, up to robust enterprise, server-based solutions. 

My brother-in-law, the sales director for a newly-opened auto dealership, strives to find any way possible to keep costs low and minimize wasteful practices as the business gains momentum. We chatted about his recent challenges at a recent Sunday gathering, the buzz of March Madness games echoing from the tv in a nearby room.

Being in the industry I’m in, I naturally asked him about the set up of copiers and printers at the dealership. He struggled to recall the make and model of the machine that sits near his office.  And then he shook his head.

“But I can tell you this for sure: There’s a ton of waste,” he said. “Every day I see copies just sitting on or around the copier all the time. You wouldn’t believe it.”

Topics: Print Management Managed Services Productivity Tips and Tools PrintView