Color means many things to different people. It can be a symbol of a culture and a play on our emotions. It also captures our attention when we need it to.
Color has meaning. While traditional China sees white as the color of mourning, in Western culture white represents “cleanliness” and “purity” (or when taken to extremes, “sterility” or “coldness”). In Japan and most of England, black cats are a symbol of good luck; but are seen as a bad omen or bad luck in the West. Color has meaning (and, yes, the color scheme in McDonald’s is designed to get you to eat more!).